Wonder Years Learning Center
the partnership
Wonder Years Learning Center is an award winning, family-owned child care center that helps children from infancy to grade school grow and thrive. They have a strong reputation in their area, but had a goal of connecting further with the families they serve with consistent digital content. When INDIRAP partnered with WYLC, we suggested a two-tier strategy: 1. Foundational Content to establish a strong online presence that introduced themselves to potential families and teachers, and 2. A Social Media Strategy to grow their audience and reach parents where they already were - Instagram and Facebook.
We began with the Foundational content, giving Wonder Years a solid base to send future social media audiences. We started with an Overview, Recruitment Video, Program Intros and a Property Intro, giving any website visitor a complete understanding of the center. Once this content was in the post-production process, we began strategizing monthly social media content, which is currently being created and shared as of 2023.
Social Media Strategy
Role:
Client Relations, Team Lead
Branding & Style Guide, Social Strategy
Scriptwriting, Copywriting
Scheduling, Producing
