Hyatt Miraval Resorts & Spas
deliverables
Annual Video & Social Media Campaigns, 2020-2023
the partnership
Miraval is a special partner of INDIRAP, trusting us with their content and marketing library for all of their resort locations. We took on their brand from the ground level, delivering foundational content to establish their online presence and give potential guests a look at the locations and experiences they could enjoy. We were then able to shift focus to connect to specific target guest demographics, capture events and brand partnerships, and elevate their current processes with welcome, training and “take home” content. We continue to showcase new experiences, address pain points with effective content, and deliver social posts and ads for a wide variety of platforms. Their unique, mindful, natural brand is reflected in all we do, resulting in a soundscape-forward, easy paced, authentic content library.
In total, we’ve created a a brand overview, tours of each property, specific guest experience promos, activity intros, staff profiles, live event recaps, partnership highlights, ads, social content, immersive sound experiences, at-home tutorials, orientation and exit videos, fireside chats and more.
the brand overview
Role:
Client Relations, Team Lead
Story Creation, Scriptwriting, Interview Development, Shotlisting, Storyboarding
Scheduling, Talent Management
building a library
Miraval’s partnership with INDIRAP has grown, and so has our video library. Deliverables like tours and staff introductions prepare guests for their visit, activity promos capture the onsite resort experience, and soundscapes and guided meditations extend the experience of Miraval to home. Social content and ads keep Miraval top-of-mind for viewers, and gets more eyes on the brand with content that immediately translates the Miraval experience. For every piece of Miraval content we produce, I work as team lead at INDIRAP, collaborating with the Miraval marketing team to develop each deliverable, script, write interview questions, storyboard, manage talent, schedule, and create an energizing client experience.