Organic Headshots

Organic Headshots brand library

Organic Headshots is a professional photography studio in Chicago, specializing in headshots and corporate photography. They wanted to make a first impression on clients that matched their fun, welcoming culture, creative eyes, friendly guidance, and stellar imagery, bringing viewers into the Organic Headshots experience from the jump. This resulted in a Brand Overview and two Process Videos.

We decided the Brand Video (below) would be interview based, allowed viewers to hear directly from the team they’d work with. The unique aspect of the whole team on camera at once not only lead to a striking image of the team, arranged in a way like they would place a team they were photographing, but also emphasized the collaborative atmosphere of the group.

The Process Videos reflected the two option for an Organic Headshots photoshoot - one that outlined what to expect when coming into the studio (below), and one that demonstrated what a visit to a client's’ office for the photoshoot would entail. Since both detailed a specific, set process, we encouraged using a scripted voice over, allowing for a controlled delivery and for the visuals to focus on immersing viewers into the experience. After scripting each piece, I outlined the exact visuals that would bring the full process to life in our storyboards, giving us a starting shotlist to build from.

Working with our talent, the Organic Headshot team and the two locations we used, I organized efficient schedules to capture the vision I had pitched to and refined with OH. Onsite, we took advantage of the dynamic spaces and artistic nature of the company to elevate each part of their process, brand and client experience.

Role:

Client Relations, Team Lead

Copywriting, Scriptwriting, Interview Development, Shotlisting, Scheduling, Storyboarding

Props, Producer, Director