Americans for the Arts

Brand video package

Americans for the Arts wanted to capture their multifaceted nonprofit work with a 3-video package designed to raise awareness, share the importance of their efforts, and garner further support. Each video fit a specific goal - introducing the brand, building energy at live events, and boosting new a Voter-Focused campaign. I developed each video to work for their unique distribution plan and audience, ensuring each felt distinct and purposeful while maintaining a cohesive feel across the content library. After fully scripting or developing interview narratives for each piece, I then developed shotlists that made the most of each of our locations and content opportunities. All three videos, as well as social media versions, have been received with enthusiasm.

Role:

Client Relations, Team Lead

Story Creation, Scriptwriting, Interview Development, Shotlisting, Storyboarding

Scheduling, Talent Management, Location Scouting